marketing

The secret to having a successful e-commerce business is all in the numbers. I know, I’ve been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the number of people adding to cart, the return on ad spend, and so on. As long as you have a great product, its all about how you can improve your numbers to increase sales and profitability. The problem with e-commerce is if you don’t know these metrics, you don’t know…

Your marketing budget is likely one of the largest budgets in your business. It’s also one budget where you may later determine that you wasted a lot of money for very little gain. The problem is that it can be very difficult to anticipate market trends and what customers will respond to. Even the most amazing product can fail if you don’t market it in the right way. To avoid as much waste as possible, it’s very important that you gather as much data about your customers and potential customers as you can. Analyzing this data and putting it to…