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data enhancement

Why Customer Data Enhancement Is Important for Reaching Audiences

By | data enhancement | No Comments

For years, businesses tended to collect only a person’s name and address for their marketing lists. They might occasionally ask for phone numbers and, later on, emails, but few really went beyond this. Most marketing experts didn’t yet understand the value of collecting more data. Instead, marketing campaigns were simply blasted out into geographical locations with the goal of hitting everyone there. The idea was that in order to hit the most people who would like your product, you needed to advertise to everyone. Today, we know that’s not the case. This type of broad marketing campaign has become more…

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