Facebook Ads is becoming increasingly challenging to use to reach desired customers. They took away the ability to target demographic audiences and they took away huge segments of interest groups….
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When you are about to start a franchise, you know above all that location is extremely important. You want a location that drives the most foot traffic in your doors....
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Attracting new students to a college or regional community college is extremely important to the health and growth of any institution. But is having the best courses, resources, and programs…
Colleges and higher education have a common need for constantly attracting new students every year to fill out their on-campus and on-line classes. A common practice used is taking an...
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The secret to having a successful e-commerce business is all in the numbers. I know, I’ve been helping businesses like Outback and online retailers figure out their e-commerce cart funnels…
Facebook advertising is quickly becoming a favorite of digital marketers everywhere. There are many reasons for this including: Cost per click for ads Interest-based targeting The creative potential of ads...
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Your marketing budget is likely one of the largest budgets in your business. It’s also one budget where you may later determine that you wasted a lot of money for…
Collecting data about your customers and potential customers is quite important, but some of that data is going to be more useful than others. One of the most useful types…
For years, businesses tended to collect only a person’s name and address for their marketing lists. They might occasionally ask for phone numbers and, later on, emails, but few really…
