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Lumentis Team

Know Your Customer to Increase E-Commerce Sales

By | marketing | No Comments

The secret to having a successful e-commerce business is all in the numbers. I know, I’ve been helping businesses like Outback and online retailers figure out their e-commerce cart funnels for over 20 years. The number of sales, conversion rates, the average order value, the number of returning buyers, the number of people adding to cart, the return on ad spend, and so on. As long as you have a great product, its all about how you can improve your numbers to increase sales and profitability. The problem with e-commerce is if you don’t know these metrics, you don’t know…

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Attracting Adult Students for Continuing Education

By | education, marketing | No Comments

Attracting new students to a college or regional community college is extremely important to the health and growth of any institution. But is having the best courses, resources, and programs all you have to rely on to attract new students? In this hyper-competitive market, simply having good programs is not enough, especially when there are so many online universities and certification programs competing for the same market. 3 Strategies for Finding New, High-Quality Students Just because you have a great program, does not mean everyone knows about it. I honestly have no idea what programs my community college offers.  Even though…

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How Using Consumer Data Effectively Can Avoid Wasting Marketing Budgets

By | marketing | No Comments

Your marketing budget is likely one of the largest budgets in your business. It’s also one budget where you may later determine that you wasted a lot of money for very little gain. The problem is that it can be very difficult to anticipate market trends and what customers will respond to. Even the most amazing product can fail if you don’t market it in the right way. To avoid as much waste as possible, it’s very important that you gather as much data about your customers and potential customers as you can. Analyzing this data and putting it to…

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Understanding Geographical Data and How It Helps You Reach a Better Audience

By | geographical data | No Comments

Collecting data about your customers and potential customers is quite important, but some of that data is going to be more useful than others. One of the most useful types of data for today’s business is geographical data. This is especially true if you run a brick and mortar store rather than a purely eCommerce business. Being able to target customers who live within a specific radius of your store can be incredibly helpful. But that’s not the only reason geographical data can help you reach a better audience. Schwan’s and Geographical Data One company that makes use of geographical…

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Why Customer Data Enhancement Is Important for Reaching Audiences

By | data enhancement | No Comments

For years, businesses tended to collect only a person’s name and address for their marketing lists. They might occasionally ask for phone numbers and, later on, emails, but few really went beyond this. Most marketing experts didn’t yet understand the value of collecting more data. Instead, marketing campaigns were simply blasted out into geographical locations with the goal of hitting everyone there. The idea was that in order to hit the most people who would like your product, you needed to advertise to everyone. Today, we know that’s not the case. This type of broad marketing campaign has become more…

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